We develop tailored public relations programs for companies operating at the intersection of creativity and innovation.
With offices in New York and Miami we can ensure personal contact for clients and media alike, and global exposure no matter where your company is based.
Our specialist PR agency focuses on communications for businesses with innovation in the DNA. We partner with companies the world over who understand that a winning PR program can build their brands.
We're strategists and writers with a knack for knowing how to tell their stories, whether they emanate from Madison Avenue or Silicon Valley.
A HUMAN FACE
On a sometimes robotic industry.
We’re constantly on the lookout to identify and secure exposure opportunities independent of the traditional press release machine. Our PR agency consistently and proactively scouts for coverage in the form of Q&A interviews, bylined viewpoints, company profiles and behind-the-scenes stories. In fact, we hold monthly media relations ‘retreats’ where each staff member researches, uncovers and contacts new reporters, bloggers and influencers while maintaining and updating existing relationships. Reporters say we put a human face on what could be a robotic industry.
We’re not run and gun press release
flingers; rather, we’re
Some think PR is ‘write the release and get it out.” Our preferred approach to media relations bypasses the press release mill in favor of a narrative approach, shaping our clients’ stories through meticulous research and proactively pitching eye-catching angles that put our clients in the spotlight.
The result? Sustained buzz in the media and ongoing speaker placements on the coveted industry conference circuit.
We regularly conceptualize and execute thought leadership campaigns on our clients’ behalf, supported by the development of a presentation and/or a sharply particular point of view. The thought leadership work focuses our clients’ insights and opinions on an industry trend relevant to their business. In addition to positioning them as authorities (or ‘pundits,’ as they used to be called), they simultaneously resonate with reporters and other influencers (such as industry panel organizers).
We believe the most talked-about companies earn attention and prosper on the stories they can tell.
We know the press, not only because we were schooled as fame-makers in the corridors of corporate communications, but because we once worked as marketers, journalists and editors ourselves. Thanks to this insider background, we know first-hand that PR doesn’t march on publicity releases alone. Instead, we believe the most talked-about companies earn attention and prosper on the stories they can tell. Our clients range in size from large (200+) to small (11-50).
Eric Eddy, founder firstname.lastname@example.org