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When a small Manhattan startup was founded in 2000, the company was an unknown. When the design company engaged double E communications to plan and execute a high profile launch and subsequent ongoing public relations program, our challenge was to educate reporters about the studio with the goal of building intrigue for the ‘new kid on the block’ and ultimately generate buzz among industry competitors, key customers and new business prospects.
PR Strategy
Careful planning between the startup and double E communications resulted in a PR launch campaign that introduced the company via a series of carefully orchestrated face-to-face meetings with reporters. To sustain the momentum from the launch, double E communications blended aggressive media relations, speaking engagement pursuit and industry award submissions.
In summary, over a two year period the PR strategy:
- Created awareness of the design studio as a major player in the U.S. market
- Generated buzz around the company’s best work
- Built intrigue and interest in the company’s artists
Tactics included:
- Kickoff press tour to educate reporters on the company’s history, position in the market, vision, strategy and anticipated milestones
- Negotiating “exclusives” with reporters eager to scoop their competitor publications
- Speaking engagement abstract development and phone pitching to industry event organizers
Results – All Eyes On You
The strong PR communications amplified and exalted the company’s presence in a crowded market. Today the design studio is well known and revered in the industry.
PR results included:
- An ongoing series of articles spotlighting the company’s work, personality and vision
- High profile speaking engagements at key industry events
- Awards recognition for the company’s best work
