 |
 |
 |
 |
 |
 |
 |
Case Studies
The Scenario
This once-revered older company had gone astray. Misguided management decisions, a lack of focus, and languishing marketing and PR outreach resulted in a company in need of an image overhaul.
PR Strategy
Our PR campaign focused on unveiling a “new” company, where careful attention was paid to positioning and messaging that would counteract negative perceptions and rebuild customer confidence in the client’s product.
Tactics included:
- A steady stream of press releases reinforcing the company’s new positioning and key messages
- Pursuing press coverage in “cool” media outlets to give the company additional caché with tastemakers and trendsetters.
- Speaking engagement abstract development and phone pitching to industry event organizers
Results
This PR effort helped customers reimagine the company as the ‘comeback kid.’ Today the company has regained its stature among its industry peers and customer base.
PR results included:
- An ongoing series of articles spotlighting the company’s work, personality and vision
- High profile speaking engagements at key industry events
- Awards recognition for the company’s best work
© 2007 double E communications, Inc.