double E communications

PR-in-a-Box

For some small companies, an ongoing public relations program doesn’t make sense. In these cases, we offer ½ day consulting sessions to entrepreneurs and businesses who want to be empowered by PR without a significant outside resource or financial investment.

PR-in-a-Box is just that: we offer an intensive training session where company personnel learn to wear the hat of a publicist. At the conclusion of the consult, people have been given the tools to build awareness, visibility, and buzz for their business.

These sessions educate people on:

Key ingredients to a great PR plan (including an exercise with a seasoned PR pro to develop the plan framework)
How to speak with the media, including the top 10 “do’s and don’ts” of media relations
When and how to write an impactful press release
How to create a meaningful list of press contacts
Distribution methods for press releases
Approaches to securing speaking engagements for company executives

For a six-month period following the consulting session, we offer clients one hour per month of counsel and direction to ensure our trainees implement the lessons learned and begin the process of making their company, product and/or service famous!