We develop tailored public relations programs for
companies operating at the intersection of creativity,
innovation and technology.
With offices in New York and San Francisco
we can ensure personal contact for clients
and media alike, and global exposure no matter
where your company is based.
Our specialist PR agency focuses on communications for brands whose stories involve a innovative business product, model or service. We partner with marketing experts the world over who understand that a winning PR program changes hearts and minds.
We're strategists and writers with a knack for knowing how to tell a brand's story, whether it emanates from Madison Avenue, Silicon Valley
A HUMAN FACE
On a sometimes robotic industry.
We’re constantly on the lookout
to identify and secure exposure
opportunities independent of the
traditional press release machine.
Our PR agency consistently and
proactively scouts for coverage in the form of Q&A interviews, bylined viewpoints, company profiles and
In fact, we hold monthly media
relations ‘retreats’ where each
staff member is responsible for
researching, uncovering and contacting
new reporters, bloggers and influencers while maintaining and updating existing
relationships. Reporters say we put
a human face on what could be
a robotic industry.
We’re not run and gun press release
flingers; rather, we’re
Some think PR is ‘write the release and get it out.” Our preferred approach to media relations bypasses the press release mill in favor of a narrative approach, shaping our clients’ stories through meticulous research and proactively pitching eye-catching angles that put our clients in the spotlight.
The result? Sustained buzz in the media and ongoing speaker placements on the coveted industry conference circuit.
We regularly conceptualize and execute thought leadership campaigns on our clients’ behalf, supported by the development of a presentation and/or a sharply particular point of view. The thought leadership work focuses our clients’ insights and opinions on an industry trend relevant to their business. In addition to positioning them as authorities (or ‘pundits,’ as they used to be called), they simultaneously resonate with reporters and other influencers (such as industry panel organizers).
We believe the most talked-about companies earn attention and prosper on the stories they can tell.
We know the press, not only because we were schooled as fame-makers in the corridors of corporate communications, but because we once worked as marketers, journalists and editors ourselves. Thanks to this insider background, we know first-hand that PR doesn’t march on publicity releases alone. Instead, we believe the most talked-about companies earn attention and prosper on the stories they can tell. Our clients range in size from large (200+) to small (11-50) and span the marketing and digital/interactive markets.
Eric Eddy, founder firstname.lastname@example.org